During the brainstorming session, it is important to create an environment that encourages creativity and open communication.

Here are some tips for conducting a successful brainstorming session:

• Set a time limit for the session, usually 30 to 60 minutes is sufficient.
• Designate a facilitator to keep the session on track and encourage participation from all members of the team.
• Begin by reviewing the briefing and guidelines established in the previous meeting.
• Encourage all team members to share their ideas, no matter how wild or unconventional they may seem.
• Build on the ideas of others by using the "yes, and" technique. This means that instead of rejecting an idea, you accept it and build on it by adding your own ideas.
• Use visual aids such as whiteboards or sticky notes to help organize and build upon ideas.
• Avoid criticizing or evaluating ideas during the brainstorming session. The goal is to generate as many ideas as possible.
• Take breaks as needed to keep the energy level high and avoid burnout.
• Wrap up the session by thanking all participants and setting a date for the next meeting.

Remember that brainstorming is just the first step in the process of creating an original act. The ideas generated during the brainstorming session will need to be evaluated, refined, and developed over a period of time before they can be presented to an audience.